“What inspires you to design the labels?”

We first test-drive the wine…. hehe! Personally, music and visual culture. Old cigarette papers and matchbook designs from the 1920’s, interesting signage, etchings, hand typography, retro surf culture, good coffee, etc. But in general we take on each brief for what it entails or requires, and then go off in search of visual inspiration that fit the concept.

Read the full interview here:
http://petal.ceros.com/crushonline/issue20/page/34